Stray Kids’ Hyunjin regularly spots coloured nails, while BigBang’s G-Dragon recently showed off his nail art for his solo comeback, Power.
These celebrities are breaking gender norms, making it acceptable for men to wear colour on their nails.
5. BRO-TOX AND MORE
When it comes to men and aesthetic treatments, “the perceptions and standards of beauty have evolved in the last decade”, shared Dr Ho. And the reasons are multifaceted, from increased accessibility and treatment options with minimal downtime, to shifts in attitudes reducing the stigma in doing aesthetic treatments.
In the past year, Dr Ho has seen about 30 per cent more male patients, ranging from professionals and engineers to students, with most of them between the ages of 25 to 40 years.
And the service that many of them come in for is Botox, affectionately dubbed “Bro-tox” (Botox for men).
“More people are recognising that the results of Botox injections can be personalised, and that the outcomes don’t always have to be stiff or frozen. My male patients who ask for Botox want natural looking results and this gentler approach to Botox, sometimes called ‘Baby Botox’ is warming up to them,” explained Dr Ho.
Besides Botox, other popular aesthetic treatments among men, shared Dr Ho, include fractional CO2 laser to treat acne scars and hyperpigmentation treatments to address dark spots, especially from sun damage and post-acne.
GROOMING TRENDS FOR 2025
With Singaporean men increasingly becoming more invested in their looks, 2025 looks set to be another year where the men do get it.
“More men will view grooming as essential for both personal and professional success,” said Yamasaki.
