ARCADES AS A SOCIAL HUB
With ever-changing and rapidly evolving technology in gaming, arcades have introduced more advanced and interactive experiences. Timezone, for example, has integrated VR and interactive games to create immersive experiences for its guests.
And one of the most significant changes observed by both players and arcade staff is how arcades have become even more of a social hub.
“While we initially attracted younger players, we now see a broader age range, from families and young children to adults and even seniors enjoying our venues,” shared Jacquline Ong, the head of marketing for Timezone Singapore. “Our vision has always been to spread happiness and create memorable moments, and we bring this to life through the design of our environment, ensuring there’s something for everyone – from the young to the old.”
Lim has also noticed a shift in how people perceive arcade-goers.
“Back then, arcades were often frowned upon as places for ‘childish’ people. Nowadays, I believe arcades have evolved into social gathering spaces that strengthen bonds between friends and families. They cater to both adults and children, providing a fun outlet that adds purpose to arcades, especially in Singapore, where everyone leads hectic lifestyles.”
