Critics were largely mixed on A Minecraft Movie, but audiences gave it a more promising B+ CinemaScore and 4/5 stars in PostTrak exit polls. Men made up around 62 per cent of the audience, and 64 per cent were under the age of 25. Warner Bros went big on its release, opening the film in 4,263 locations in the US and Canada and 36,000 screens internationally.
“Younger audiences love going to the movie theatre, believe it or not,” said Paul Dergarabedian, the senior media analyst for Comscore. “We thought this was an audience who would migrate to the small screens, but this is the perfect small screen to big screen alliance. It became a must-see theatrical event. Awareness was off the charts.”
Video game adaptations have had some pivotal successes in recent years, including The Super Mario Bros Movie, the Sonic series and Five Nights At Freddy’s.
“Video games were once a genre that had very mixed results at the box office, but the code has finally been cracked,” Dergarabedian said.
Second place at this week’s box office went to the Jason Statham action pic A Working Man, which added US$7.3 million in its second weekend. Third place was occupied by the second installment in the episodic The Chosen: Last Supper series. Part two (made up of episodes three through five) earned US$6.7 million over the weekend. The third and final batch of episodes arrive in theatres on Apr 11.
Snow White slid to fourth place in its third weekend, bringing in US$6.1 million. It’s now made over US$168 million globally.
It’s been a difficult start to 2025 for Hollywood and movie theatres, with disappointments including Snow White and Mickey 17. But one hit can change the tides significantly, especially with in-theatre marketing pushes in full swing for the pivotal summer movie season, which kicks off the first weekend in May.
Before this weekend, the box office was running at a 13 per cent deficit compared with last year. Now the gap is down to 5 per cent.
