Call it the Prada Eras Tour. The spring/summer 2025 womenswear collection featured a review of Prada eras past, reinterpreted with a surreal, sometimes sci-fi eye.
“It was finding ways of being Prada today,” Miuccia Prada said backstage.
Prada, with her co-creative director Raf Simons, said the collection aims at finding humanity in an era when information overload is driven by algorithms. Instead of exploring themes on the runway, the designers created individual looks, playing up to the strengths of each character they created.
“We thought of each individual as a superhero, with their own power, their own story,’’ Simons said. In this scenario, clothes “can transform your own perception of yourself.’’
Prada’s human proposition becomes one of choice, unaided by artificial intelligence, to create your own power.
