NO ISSUE BEING LOCATED NEXT DOOR TO BURNT ENDS BAKERY
That commitment has brought him far from the early days of baking at home. The opening of The Test Kitchen places him in close proximity to one of Singapore’s most lauded bakeries, Burnt Ends Bakery, just next door in the Audi showroom. While some might consider it to be intimidating, Daniel sees it as a blessing.
“I’ve actually gotten to know their team. They’re so helpful and community-driven,” he shared. “They invited me into their bakery and introduced me to their head baker. I hope to pay it forward too, to offer others the same guidance and encouragement they’ve shown me.”
As for competition, Daniel’s quick to temper expectations. “I’m sure there’ll be some overlap and comparison. But I don’t even see us at the same level,” he said, gesturing above his head. “They’re up there. I’m just three years out of my home kitchen.”
Though Burnt Ends is best known for its doughnuts (which The Test Kitchen hasn’t introduced), both bakeries offer some similar items like croissants and tarts – priced within a comparable range of around S$5 to S$8.
