BEIJING: Apple is offering rare discounts of up to 500 yuan (US$68.50) on its latest iPhone models in China, as the US tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.
The four-day promotion, running from Jan 4 to 7, applies to several iPhone models when purchased using specific payment methods, according to its website.
The flagship iPhone 16 Pro with a starting price of 7,999 yuan and the iPhone 16 Pro Max with a starting price of 9,999 yuan will see the highest discount of 500 yuan. The iPhone 16 and iPhone 16 Plus will receive a 400 yuan reduction.
The discounts come as consumers remain cautious with spending amid China’s slowing economy and deflationary pressures, with the country’s consumer inflation hitting a five-month low in November.
Apple is grappling with declining market share in China, the world’s largest smartphone market, where local manufacturers have intensified competition.
