According to the press release, the Hyundai Cup is Hyundai’s “first partnership with ASEAN football as it strategically targets Southeast Asia for growth”.
Mr Kim said: “Football is more than a sport for Hyundai, it’s a platform that unites and empowers communities.
“With over 26 years of global partnerships, we see ASEAN as a region where football’s spirit thrives. This sponsorship aligns with our vision of ‘Progress for Humanity’ by supporting education, inclusion, and sustainable growth.”
Mr Sameth said that Hyundai’s “legacy of excellence and its unwavering commitment” to the global football community align perfectly with AFF’s mission to grow and develop the sport across Southeast Asia.
“The ASEAN Hyundai Cup embodies the highest aspirations of our region’s players, fans and nations. Together with Hyundai, we are poised to write an exciting new chapter, one that will inspire future generations, strengthen our communities, and proudly showcase the boundless spirit of ASEAN to the world,” he said.
SPORTFIVE president and board chairman Seamus O’Brien said that Hyundai’s partnership “heralds an important era for ASEAN football”.
“We are very excited to work with Hyundai and the AFF to further elevate the Hyundai Cup’s stature, strengthen its position as ratings leader, and as importantly, to support Hyundai’s ambitions to achieve market leadership,” said Mr O’Brien.
