CEO Hugh Evans said this year’s festival, which will focus on addressing poverty and other pressing international issues, needs support from all generations now more than ever. He estimates that about 10 per cent of the world’s population now lives in extreme poverty and the United Nations expects 575 million people will be at that level in 2030.

Tickets to the festival are free, but they require attendees to take actions to “defeat poverty, defend the planet and demand equity” on the nonprofit’s website.

While she remains part of K-pop powerhouse Blackpink, Lisa released her latest solo single Rockstar last month as part of her new deal with RCA Records. She is also set to make her acting debut in the HBO series The White Lotus.

“Lisa is not only an incredible performer, but also a powerful advocate, leveraging her voice and platform to drive action on some of the most urgent challenges our world is facing,” Katie Hill, Global Citizen’s head of music, entertainment and artiste relations, said in a prepared statement.

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