BRUSSELS: Amazon on Tuesday (Mar 15) gained unconditional EU antitrust approval for its proposed US$8.5 billion acquisition of US movie studio MGM to help it to compete with streaming rivals Netflix and Disney+.
The European Commission said the deal would not pose competition concerns in Europe, confirming a Reuters story on Mar 9.
The EU competition enforcer said it had looked into overlaps between the world’s largest online retailer and MGM in audio-visual content and found that the combined market shares are low and that they have strong rivals.
“The addition of MGM’s content into Amazon’s Prime Video offer would not have a significant impact on Amazon’s position as provider of marketplace services,” the Commission said.
Amazon said it was pleased with the EU clearance.
The US Federal Trade Commission has a mid-March deadline to decide on the deal, a person familiar with the matter said.
Analysts said the deal would boost Amazon’s video streaming service and attract people to subscribe to Amazon Prime, which also offers fast shipping and encourages consumers to shop more regularly.
MGM has the rights to James Bond, one of the most lucrative franchises in film history having earned nearly US$7 billion at the box office globally.