On Mar 8, Prime Minister Ismail Sabri Yaakob announced that Malaysia would enter its transition period to the endemic phase of the COVID-19 pandemic on Apr 1 and that the country’s borders would be reopened from that date.
Following the announcement, Mdm Nancy on Mar 16 said that MOTAC was targeting 2 million tourist arrivals in Malaysia this year leading to revenue of more than RM6.8 billion (US$1.6 billion).
Meanwhile, Mdm Nancy said to achieve the target of 2 million tourist arrivals, MOTAC had formulated various strategies to achieve the goal.
She underscored that this includes focusing on meetings, incentives, conferences and exhibitions (MICE).
“This is one of our ways to bring in tourists, we have also managed to bid for certain business events to be organised in Malaysia.
“If we only focus on regular tourism, it may be difficult to reach a high number of tourists, so we need to create opportunities for MICE events to help industry players,” she said.