Mediacorp said it is heartened by the continued trust that audiences place in its news brands, as reflected in the report.
“The strong showing – with three out of four Mediacorp brands scoring over 70 per cent in trust, and CNA’s standing as the most used online news source in Singapore – underscores the steadfast commitment of our teams to upholding the highest standards of journalistic integrity, and further reinforces our leadership in the digital news space,” said Mediacorp CEO Tham Loke Kheng.
“As the media landscape continues to evolve, we are focused on innovating with content that resonates with today’s audiences, while staying true to our purpose of being the most trusted and relevant source of news for all Singaporeans.”
This year, 2,014 people in Singapore were surveyed as part of the annual report commissioned by the Reuters Institute for the Study of Journalism to understand how news is being consumed in different countries.
The Reuters Institute for the Study of Journalism is a research centre at the University of Oxford that tracks media trends. The Thomson Reuters Foundation, the philanthropic arm of Thomson Reuters, funds the Reuters Institute.
Samples were assembled using nationally representative quotas for age, gender, and region in every market. Education and political quotes were also applied in certain countries.
Research was conducted by YouGov between mid-January and the end of February this year.
Last year’s report named CNA as the most trusted news brand in Singapore for the sixth consecutive year, while CNA’s website ranked joint first in terms of weekly online reach.
