While business at the Pavilion outlet is still brisk, Uncle Roger explained that “people have complained that RM18 is too expensive for a plate of fried rice, though it’s an acceptable price for [the location]”.
The fried rice now goes for RM16 (S$4.80) instead of RM18 (S$5.40) at his MyTown outlet.
Uncle Roger then said that while the Pavilion outlet is surrounded by luxury boutiques, MyTown catered to a different crowd.
The price reduction was well-received by Uncle Roger’s fans, with some asking if he was looking to launch more outlets outside of KL and Selangor.
Given his popularity in Singapore, hopefully, he’ll look into expanding across the Causeway as well.
This story was originally published in 8Days.
