RESELLERS VS COLLECTORS
When Labubu first launched, it went for S$24.90 apiece at PopMart. At this accessible price point, collectors happily hung them on their bags even before Lisa did.
Now, it’s virtually impossible to buy a Labubu at retail price as they’re constantly sold out. For some, Labubu’s scarcity makes her more desirable. Buyers have been willing to pay more than double from resellers, especially for limited edition dolls.
From what I’ve observed, doll collectors often buy duplicates when a new doll launches – one for enjoying and one for reselling, should the price surge.
Resellers, on the other hand, purchase them primarily for resale, not necessarily for the love of the doll. They will buy toys as long as there is demand for them.
Interest in Labubu may already be waning. Reports suggest that resale prices of Labubu are falling in Thailand, from 3,000 baht (S$120) to 2,000 baht (S$80) per blind box.
Remember Ty’s Beanie Babies that saw price surges to the thousands, based on hype? They are a stark reminder of how no trend lasts forever, especially when we didn’t buy them because we loved them, but for the hype.
Collectors who bought their dolls because they loved them will continue to cherish them. I have heard non-collectors comment that dolls are mere pieces of plastic, which is true. The intrinsic, lasting value of dolls lies in the emotions they evoke in us: Joy, awe and wonder.
