NOT A SUBSTITUTE FOR CREATIVITY
It is crucial to understand that AI tools are not a substitute for human creativity. While AI can produce beautiful visuals, it often misses the emotional depth and cultural nuances that artists bring to the table. Organisations that value these qualities will continue to seek talented professionals.
For instance, human designers can imbue their work with cultural references and emotional storytelling that resonate deeply with audiences. AI artist Niceaunties exemplifies this by incorporating Singaporean cultural elements into her artwork, creating pieces that resonate with the local community in ways that generic AI art cannot.
AI can help artists streamline their work processes and expand their creative horizons. For organisations, using AI-generated marketing materials effectively means finding the right balance between automation and human input.
To integrate designers into the AI-driven process, organisations can generate initial drafts with AI, and hire professionals to refine and enhance the artwork. Designers can fix AI-generated errors and infuse creativity and cultural sensitivity into the artwork. This way, organisations can be assured of a high-quality final product that speaks to the target audience.
As sectors from the arts to public relations evolve with AI, artists should view AI as a tool that enhances creativity. It allows them to handle repetitive tasks and focus on the emotive aspects of their craft. This can lead to compelling artwork that blends technology and human ingenuity.
It is exciting to ponder the future of AI in the creative industry. AI will be integral to artists, just as how smartphones are seamlessly embedded in our creative arsenal. This will foster a spirit of experimentation and push artists to explore new frontiers in the design space.
Roi Hew Chow Yeong is Senior Lecturer at the School of Design & Media, Nanyang Academy of Fine Arts, University of the Arts Singapore.
