“HARMLESS FUN”
In today’s digital age, the lure of uploading clips further complicates the issue. The instant gratification that comes from likes, views and shares on social media has transformed bullying into a public spectacle.
The viral nature of these videos amplifies the harm, as children may participate in or perpetuate bullying to gain online clout, contributing to the normalisation of aggressive behaviours.
Bullying often creates a cycle of violence where a child who has been bullied may become a bully to regain control or power. This “bully-victim” behaviour is driven by past trauma and a desire to inflict the pain they once endured.
Surprisingly, not all bullies are fully conscious of the harm they inflict. Some may genuinely believe that their actions – name-calling, teasing, or roughhousing – are simply harmless fun.
They might view their behaviour as playful banter or rough play among friends, failing to recognise the emotional and psychological toll it can take on their peers.
This lack of emotional awareness can stem from several factors, including inadequate guidance, exposure to violent behaviour, or poor role models.
I have encountered parents, and even teachers, unintentionally reinforce this behaviour by downplaying or excusing it. Statements like “boys will be boys” or “he was just provoked and had the right to retaliate” not only normalise bullying but also dismiss the need for accountability and empathy.
