Yet another gap in opportunity arises from the lack of positive social influence. Today, commuting by bike is still far from being a social norm and cycling is arguably more an activity of recreation rather than travel for many.

How can we multiply the opportunities where bike-sharing can be seen as a viable option, especially when we see fewer bikes than before? How do we tackle the challenge of making bikes out of sight, but not out of mind?

The final piece of the puzzle is motivation. A promise of bike-sharing systems around the world are the benefits for environmental sustainability and public health, while offering affordable first- and last-mile travel options.

For most in Singapore, these aspirations are secondary to more immediate concerns like getting to work on time and comfortably.

No doubt there are some who heed the call for sustainability or see the personal health benefits of cycling. Chances are, though, they already own bikes.

For someone who is already walking, taking the bus or commuting on a personal bicycle, there is little to no added incentive to cover that same distance on a bike-share.

What could motivate existing cyclists to consider bike-sharing? And non-cyclists to consider it as part of their travel, especially for first- and last-mile trips?


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