SENSE OF COMMUNITY
One of the most fascinating aspects of the blind box experience is that it extends beyond the purchase itself. The fun does not stop after paying for a box – it can be shared with both friends and strangers online.
I posted a video of my unboxing haul on social media and was surprised by the responses. Strangers commented on the cute Crybaby Powerpuff Girl I unboxed and friends shared tips on what to buy next. This sense of community turned what could be a solitary activity into a shared experience, deepening my emotional investment in this impulse buy.
Encouraged by the feedback, I returned to the same Pop Mart store the next day and picked up more blind boxes. It was only when I walked out with another shopping bag full of purchases that I caught myself wondering if this was the beginning of a newfound obsession.
THE SLIPPERY SLOPE OF COLLECTING
On one hand, I now understand the joy these collectibles bring, from the thrill of discovery to the camaraderie of a shared hobby.
On the other, it is impossible to ignore the addictive nature of the experience and how quickly the cost of collecting can add up, not to mention the environmental cost of a trend built on disposable packaging and duplicates that arise from repeat purchases.
Having spent S$200 already, I’ve had to draw a firm line. With Pandora’s box now open, I know I will not stop entirely so I made a deal with myself that I would only buy blind boxes as souvenirs while travelling. This would give personal meaning to each purchase, instead of fixating on collecting a full set just for the sake of it.
This way, I hope I will be able to balance the joy of collecting with some mindfulness – my way of getting the most value from this irresistibly cute but dangerously addictive hobby.
Karen Tee is a freelance lifestyle and travel journalist based in Singapore.
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