“Fans love the outfits from our music videos, so I’m wearing one of those today,” said Zena.
“I also take fan feedback into account and reflect it in our outfits. Like other active idol groups in South Korea, Mave prioritises communication with fans, so we constantly monitor and incorporate their feedback.”
THE FUTURE OF VIRTUAL IDOLS
Ironically, despite virtual idols being engineered for the purpose of withstanding time, there’s no telling what their future holds. Currently, things are definitely looking up with more and more heavy hitters joining the market.
However, in an industry that’s prone to constant changes (and criticism), perhaps the best way to consume virtual idols’ content is to take it as is – with an open mind and zero expectations.
It’s not like they’re getting any older.
CNA Lifestyle was in South Korea at the invitation of South Korea’s Ministry of Culture, Sports and Tourism.
