Fashion trends may not be what 45R is centred on, but they play a role in the creative direction of the brand, said the label’s co-founder and head designer, Yasumi Inoue.
“While our fundamental approach to clothing hasn’t changed since the brand’s inception, I incorporate trends in aspects like sizing, colour, patterns and styling.”
She also added that the brand aims to make clothes that can be worn by people of all ages, regardless of gender. Indeed, a good portion of its garments, such as the jeans, sweatshirts, shirts and tees, are made to be unisex.
“These are based on men’s clothing patterns, which are traditional and rooted in Ivy League style. This traditional foundation resonates well with both men and women, which is why it’s well received by all customers,” explained Inoue.
THE ART OF MAKING DENIM
Denim and indigo dyeing are two big specialties of the brand – a fabric and treatment process that go hand in hand.
