UPCOMING PEAK HARVEST
Another durian business, Jiak Durian Mai, said it is officially peak season when harvests from Pahang and Johor come together. The store in Geylang – which also offers delivery – can clear 15 to 18 crates of durians daily then.
“I would say the peak would be July to August. Currently, it’s still the start of the season. It’s a very small season … for now, supplies are still pretty limited,” said co-founder Shaun Lee.
When asked about the possibility of a price war, Mr Lee said that while his company – which was set up about two years ago – has established a name for itself, he will keep an eye on what rival stores are charging.
“We know what our products are worth, and we know what our services are worth as well, so honestly, we don’t really bother much about other competitors,” he said.
“But at the same time, of course, we have to take a look at them to make sure that we match or … stay in the range of the market.”
ONLINE SALES
Meanwhile, Rolling Durian is taking a more unique approach to selling its products by livestreaming on social media app TikTok. The firm then delivers orders directly to customers’ doorsteps.
