“We are in the final stretch of studying for the exams. This breakfast package will help to energise them,” said one parent at the collection point with her 12-year-old daughter.
Ms Michelle Chang, another parent, said: “This is a good initiative because next week will be their so-called study week. My child loves some of the things in the bundle. They will encourage him to work harder.”
FairPrice Group, Singapore’s largest supermarket operator, said it took into consideration the nutritional needs of students while curating the gift pack.
It hopes the initiative can help pupils sustain their focus and productivity during their examination preparations.
Group CEO Vipul Chawla said the PSLE is a time when “physical and mental wellbeing play a pivotal role” in the lives of students and their families.
He added he believes “good nutrition is the key to maintaining a healthy balance of both … and hopes to give the kids something to cheer about”.
“The rationale is to put together a bunch of products which are delicious and well-liked by the youngsters … which will help them to start strong with a great breakfast, and stay strong through the day,” he said.
The PSLE written examination starts next week and will run from Sep 26 to Oct 2.
