The film will begin showing in Singapore and Malaysia in March.
As for when its Ne Zha 2 toys would be released internationally, Pop Mart said “timing is crucial” and they would work towards launching it after the movie’s overseas release.
In China, it has successfully tapped into the appeal of Chinese folklore and mythology, beloved for generations, experts told CNA.
“They add new stories, innovations and forms,” said Zou Sheng, an interdisciplinary media scholar at Hong Kong Baptist University.
“In Black Myth: Wukong, Sun Wukong is reinvented in innovative ways that integrate new presentations into the narrative rather than just relying on inherent charm.”
“Ne Zha’s new design borrows basic elements from traditional legends yet incorporates fresh interpretations,” he added.
“They are mainly about storytelling, conveying elements of Chinese culture and a deep-rooted spirit,” said Dr Huang Gejun, an assistant professor at Xi’an Jiaotong-Liverpool University in Suzhou.
