The brand’s first big brush with fame came when actress Katie Holmes was seen in Vivaia sneakers in 2023, followed by Selena Gomez sharing the Julie Pro heels on Instagram. “That moment went viral, it really put us on the map,” said Chen. “People started recognising us as ‘the brand worn by Katie and Selena’.”
Even now, the thrill of recognition hasn’t worn off for the founders. “It’s both surreal and incredibly exciting for our team. It continues to inspire us every day,” she shared.
WHAT’S NEXT
Now in its fifth year, Vivaia shows no signs of slowing down.
The company has grown into a global team of over 200 people across design, R&D, marketing, logistics and customer care – and since its launch, has reached more than a million customers in 61 countries. Its top markets include the United States, United Kingdom and Japan.
“Over the next five years, our focus is to keep listening closely to our customers, investing in great people, and continuously improving our products,” said Chan. “We want to reach more people and make it easier for people everywhere to experience what we stand for.”
“We also hope to inspire more brands to embrace a model where comfort, style, and sustainability are not trade-offs, but the standard,” he added.
