Getting retrenched was a wake-up call.
I could no longer ignore the growing frustrations I felt with corporate structures: Office politics, rigid hierarchies and the reality that no matter how hard I worked each day, my job scope would always be defined by someone else higher up on the ladder and my earnings would always be capped by a monthly salary.
In 12 years of working non-stop, I had never been fully free to maximise my skill sets and engage in work that really meant something to me beyond the bottom line.
I needed to re-evaluate what I truly wanted in my career.
I took the leap and set out to build something entirely my own.
NEW JOURNEY WITH NEW GOALS
In April 2023, I teamed up with two trusted former colleagues to create OtterHalf, a fractional marketing agency that gives businesses access to experienced marketing professionals on a part-time basis at a fraction of the cost.
Starting a business was a crash course in resilience. Those first few months tested me in ways I hadn’t anticipated.
I was juggling financials, managing operations and wearing every hat imaginable, all while trying to build an entirely new work-life balance from scratch, especially while parenting my two young daughters.
Honestly, it was rough, but for the first time in years, it all felt right.
I learnt more in that first year-and-a-half of OtterHalf than in four years of doing a business degree.
Most importantly, I wasn’t working towards arbitrary goals set by others. I was working for myself, for what mattered to me.
