“We are constantly thinking about how to provide an elevated dining experience for our customers,” Imperial Treasure’s spokesperson shared. “While people are familiar with Japanese-style yakitori, our commitment to serving the freshest and finest ingredients inspired us to explore premium Chinese-style grilling and how different wines can further enhance the unique flavour profile of those ingredients.”
With 20-plus restaurants and counting, how does Imperial Treasure decide on new concepts to roll out? By identifying gaps in the market and considering diner feedback, they said. And, “From our travels, we find new delicacies and concepts. If we feel they can work in our markets, we will plan to introduce them.” For instance, a new concept that will roll out before the end of the year centres around Huaiyang cuisine, a style of cooking from regions around the Huaihe and Yangtze rivers in China.
In the meantime, duck chin, which turns out to be quite tasty paired with chilli vinegar, will satisfy our taste for the rather more novel and exotic.
Imperial Treasure Bar + Grill is at 1 Kim Seng Promenade, Great World #02-111, Singapore 237994.
