Outdoor pop-up events are the most challenging. The heat and humidity can be exhausting, and thunderstorms bring their own set of challenges.
“I have had a tent collapse overnight, forcing me to tear everything down the next day. On scorching days, we deal with heat rash, and when it rains too much, some products end up water-damaged,” said Kuah. “It’s tough, but every event is a learning experience that makes us stronger.”
By us, she means her fiance, Aiden Liow. The web programmer helps Kuah maintain the webstore, and when they are doing live sales, he pitches in by managing the orders. At pop-up events, the pair set up and tear down their booth together.
Kuah also counts herself lucky for having understanding and patient customers. “Their support means the world to me and has helped me grow so much in this journey,” she said.
She gets excited when customers tag her on social media with their purchases. “And when they take the extra effort to personally message me about it? That absolutely makes my day. I can’t even describe the joy. It’s something I’m always beyond grateful for,” said Kuah, adding that some customers have since become her friends.
MOCHI BUDDIES FANS
“My customers range from 20- to 60-year-olds, proving that there is no age limit when it comes to loving cute things,” declared Kuah. While most of her customers are based in Singapore and regionally, she also has fans in the United States.
At present, 60 per cent of Mochi Buddies sales come from pop-ups and 40 per cent from her online store. Kuah has also been doing live sales once a month and is planning to make them more frequent in the future.
