Moving forward, the MAIA platform is hoping to add the capability of understanding more languages, as well as expanding its offerings to include new private property launches and even listings from the Housing and Development Board’s resale listing portal.
“That is something we would like to work on and hope to engage HDB … after this launch,” said Mr Sim.
The new platform could further eliminate the need for a property agent for home buyers, said Mogul.sg’s chief research officer Nicholas Mak.
“This app is a bit of a wake-up call to (the agents). They have to up their game or else AI is coming,” he said, adding that property agents have to increase their level of services and professionalism to make themselves more relevant to their customers.
But the new platform could also be a boost for the industry, given how it “delivers direct leads to property agents without additional listing fees”, Mogul.sg said in its press release.
Real estate firm PropertyLimBrothers, for instance, has agreed to partner Mogul.sg and integrate the new platform into its operations.
Mr Melvin Lim, the property agency’s chief executive, said the platform is a “win-win” for both buyers who enjoy a “simpler, stress-free journey” as well as agents who can “build direct relationships with buyers”.
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