According to Chinese publication Jing Daily, L’Oreal and Roger Vivier have deleted social media posts featuring Deng. L’Oreal has also issued a statement cutting ties with the actor.
Bally and Bvlgari were slower to wipe Deng off their social media feeds, Jing Daily reported.
The actor has since issued an apology on Chinese social media platform Weibo, where he has over 40 million followers. “I accept all decisions of the tax authorities. I am willing to assume all responsibilities and consequences and continue to work hard as always. I am deeply sorry for taking up public resources during the pandemic,” he said in a statement.
Deng’s social media accounts on Weibo and Douyin, China’s short video platform, were later suspended.
A slew of Chinese stars have fallen from grace following tax evasion scandals. In August 2021, actress Zheng Shuang was slapped with a US$46.1 million fine. Top Chinese livestreamer Viya was also fined US$210 million for tax evasion in December 2021.