In a stroke of marketing genius, Gardens by the Bay has promoted its ongoing membership offer through a Facebook post that is reminiscent of a Baby Boomer’s conversation with their peers.
The post features photos of their attractions, with positive messages edited over them such as “Good Morning Have a nice day!” and “It’s a wonderful life because everyday is beautiful.”
They tried their best to imitate these familiar messages, even misspelling “wonderful” in one image to keep up the act.
Image via Facebook/Gardens by the Bay
Image via Facebook/Gardens by the Bay
Image via Facebook/Gardens by the Bay
Offer and membership details
Senior citizens can enjoy the membership at S$48 (usual price S$75).
Other membership offers include:
- Adults at S$52 (usual price S$83)
- Student at S$42 (usual price S$49)
- Child at S$34 (usual price S$49)
Members can enjoy all-day unlimited visits to the Flower Dome, Cloud Forest, Avatar: The Experience, Floral Fantasy, and OCBC Skyway for one year.
Other privileges include:
- Weekday Shuttle Service (2x one-way transfer per member per weekday, excludes public holidays)
- Complimentary parking for the first two hours per day per membership (Child and Student membership not included)
- Exclusive privileges at the Gardens’ gift shops and dining areas
- Invites to unique experiences, events, and workshops.
The membership programme will only be available for Singapore citizens, permanent residents, and those living in Singapore, including holders of employment, passes, work permits, dependant passes or student passes.
Gardens by the Bay notes that admission to Avatar, Floral Fantasy, and Weekday Shuttle service will only last till the end of Avatar: The Experience event.
More details can be found on Gardens’ website.
Top photo via Facebook/Gardens by the Bay
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