Singapore will welcome more large-scale business and leisure events from this year, a move that will likely benefit the tourism sector, said Minister of State for Trade and Industry Low Yen Ling during the Committee of Supply debates on Mar. 5.
Low was responding to Member of Parliament Shawn Huang’s question during his cut on what was the government’s plan to support the recovery of the tourism sector.
Formula 1 Grand Prix, Standard Chartered Singapore Marathon among major events to be hosted this year
Low said Singapore had to hit the “pause button” on major events due to Covid-19 but the Singapore Tourism Board (STB) is now “gearing up” to host more large-scale and “high-quality business and leisure events from this year.”
These events include the Formula 1 Singapore Grand Prix, the Standard Chartered Singapore Marathon, the Global Health Security Conference 2022, as well as the FIND – Design Fair Asia 2022.
“These events will not only directly benefit the tourism sector, but will also ensure that Singapore remains a top-of-mind destination,” Low said.
She cited how the recent Singapore Airshow 2022 received about 13,000 trade attendees and almost 600 exhibitors from 39 countries.
SingapoRediscover Voucher scheme generated S$300 million in bookings and transactions
Low added that STB will also accelerate the SingapoReimagine international recovery campaign as international travel recovers.
Under this campaign, STB will form partnerships with airlines, travel agents and media outlets around the world to attract more travellers to Singapore.
Low also said the government will help tourism companies develop “attractive new products and experiences” that will help to differentiate Singapore from other cities.
She said the SingapoRediscover Voucher (SRV) scheme last year helped to generate nearly S$300 million in SRV-related bookings and transactions, and up to S$100 million in ancillary spending.
The government will also work with the sector to co-create innovate tech and digital solutions.
Low said over the past three years, STB’s Singapore Tourism Accelerator Programme supported 34 promising tech start-ups to come up with solutions to “future proof” the tourism sector.
Upskilling tourism workers
Low also committed to “doubl[ing] down” on efforts to upskill tourism sector workers to ensure they can meet “changing job demands”.
Over the last two years, STB and Workforce Singapore supported over 140 tourism companies to help more than 1,300 workers take on redesigned and enhanced roles.
STB will also set up the Tourism Careers Hub pilot to provide job facilitation, skills training and business transformation.
Follow and listen to our podcast here
Top photo via Unsplash