HMD Global, which makes Nokia-branded phones, said it has teamed up with toymaker Mattel to launch the HMD Barbie Phone – a pint-sized pink feature flip phone with a retro design.
The phone, priced at £99 (S$171), is available starting on Wednesday (Aug 28). The device allows users to make calls and send texts but gives no access to social media apps.
The Barbie-pink keypad has hidden designs featuring palm trees, hearts and flamingos that light up in the dark, the company said.
The launch coincides with the Barbie doll’s 65th birthday this year and follows the success of last year’s Barbie movie starring Margot Robbie, which grossed US$1.4 billion (S$1.8 billion) at the global box office.
