Web Stories Wednesday, August 6

Duolingo is another example of meme marketing done right. The language learning app has built a massive following on social media by employing self-deprecating humour, often leaning into memes about its “threatening” owl mascot that guilt-trips users for skipping lessons. This playful and consistent persona has resonated with audiences, generating millions of interactions and growing its follower base to over 16 million users on TikTok. WHY SOME CAMPAIGNS BACKFIRE The success of meme marketing often…

Singapore

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WILLING TO SPLURGE Meanwhile, another antique store, Treasure at Home, has also recorded a 40 per cent increase in sales of Singapore-related items over the past year. Items such as coats of arms that were previously hung in government buildings, as well as posters and documents from the nation’s yesteryears,…

Business

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SAO PAULO :Brazilian food delivery app iFood, owned by Dutch investment group Prosus, announced on Tuesday direct investments of 17 billion reais ($3.1 billion) in the country between April 2025 and March 2026.The spending, a 25 per cent rise from the previous 12-month period, primarily targets boosting platform traffic, increasing…

Lifestyle

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