More than 25 years after her tragic death, Diana’s life and story continue to captivate the world through movies, TV shows, documentaries, exhibitions and auctions. On Jun 27 (Thu), for example, Julien’s Auctions will hold a sale of Diana’s dresses, gowns and fashion accessories at the Museum of Style Icons in Ireland and online.

“This auction for Princess Diana also includes other royals such as Queen Victoria and the Duke and Duchess of Windsor, so there will be over 100 items,” explained Martin Nolan, co-founder and executive director of Julien’s Auctions, via email.

A portion of the auction proceeds will go towards Muscular Dystrophy UK, benefitting more than 110,000 people in the country suffering from the muscle-wasting and weakening disease. “This is an important charity for personal family reasons to one of the consignors to this auction,” said Nolan, when asked why the nonprofit was chosen.


As to what inspired the auction in the first place, Nolan pointed to Diana’s universal and enduring appeal, as well as the collectability of her personal effects, which sell for record prices. In December 2023, a blue-and-black star-embroidered dress by Jacques Azagury that Diana wore in 1985 and 1986 sold for US$1,148,080 (about S$1.5 million) at a Julien’s Auctions sale, over 11 times its estimate. It set a record for the highest price paid for a Diana dress at an auction.


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