Web Stories Thursday, December 12

CAN BE DIFFICULT TO SET BLANKET STANDARD: AGENCIES 

OrangeTee, the country’s fourth biggest property agency, considers those who have not completed a transaction in a year as inactive. About one-third of its agents fell under that category this year.

The other agencies that CNA approached did not provide figures, although Huttons Asia’s CEO Mark Yip reckoned that the number of inactive agents ranges from 30 to 50 per cent across the industry.

Industry players acknowledged that less active agents may fall short of keeping updated with the latest rules and market trends, which can affect their service levels.

Agents may not be actively closing deals due to various reasons. Some hold full-time jobs elsewhere or decide to take a break.

But others who remain in the industry include those with full-time roles in property agencies, developers and consultancies “where their expertise in this trade is crucial, but they may not be directly involved in sales”, said Orange Tee CEO Justin Quek.

Some agents who have taken on the role of team leaders may choose to focus on recruitment and mentoring newcomers instead.

“It is essential for agents to remain active and relevant in this industry,” said Mr Quek. “That said, the nature of real estate is influenced by seasonal and cyclical factors, as well as personal circumstances, which may impact transaction volumes in any given year.”

Transaction numbers represent “just one dimension of an agent’s activity”, he added.

“While the idea of requiring a minimum number of transactions per year may signal a commitment to professionalism in the industry, it is important that such a policy be implemented thoughtfully, with careful consideration of its broader implications.”

Echoing that, Mr Yip said it may be “difficult to set a blanket standard” in terms of transaction numbers for the entire industry.

Industry players said they provide regular training and other forms of support to ensure their agents stay relevant. 

They also made the point that current requirements are already weeding out agents who are not committed to their work.

For one, the mandatory examination for all new property agents “is not easy”, said ERA’s key executive officer Eugene Lim.

In addition, property agents will have to clock 16 hours of training a year, up from the current six to nine hours, before they can renew their registrations with the CEA. The new requirement kicks in from October next year, as part of CEA’s efforts to raise professional standards in the industry.

“We believe this increased (training) requirement will weed out quite a number of inactive agents who are not committed to the profession,” said Mr Lim.

“This will work together with the real estate salesperson exam, which they can always make it more difficult, to ensure that the industry will be served by agents that are qualified and committed.”

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