One choice, however, wasn’t easy.
In 2008, while still living in Singapore, Einstein created an animated series called That’s Imagination for Norway TV. The hit show opened up numerous opportunities for his production company and ultimately marked the end of his two decades away from home.
“It was quite an emotional decision to go back to Norway in 2010 to expand my business, while trying to look after my engagement with the whole of Asia,” he shared.
“The big deciding factor was that I was missing my family. I’d been away for years and only saw my family three weeks in a year.”
FINDING A UNIQUE STYLE
These days, Einstein still dons multiple hats as an entrepreneur, artist and illustrator, TV presenter and producer, and art educator to both adults and kids. But with social media, his clips now reach millions more.
He recently started a TikTok account, and constantly updates his YouTube channel called Box Yourself which has over 750,000 subscribers currently. The channel has mini arts and crafts projects for kids, using cardboard, toilet rolls and any recyclable paper. It’s his way of introducing environmentalism through creativity.
Of course, his distinctive illustrations remain, bright colours and exaggerated details galore. It’s a real nostalgia trip.
“I’m very glad that I’ve always stuck to my core idea, which is teaching people how to draw. All my shows have been about learning how to draw, paint, do crafts, or all of it,” he said.
“I consider myself a teacher – not so much a TV star – with a very, very large classroom.”
