Singapore-based fashion brand Aupen partners with LVMH Metiers d’Art, plans to shift production base to France

Aupen addressed the circumstances of the partnership in a statement to the press, saying that both companies “discovered a shared vision and commitment to creating quality, timeless products rather than following fleeting trends”, adding that LVMH was “particularly impressed by Aupen’s rapid traction in the market”.

Aupen also clarified that LVMH will not hold any equity in it, allowing Aupen to remain independent. It aims to release its first designs with LVMH Metiers d’Art in January 2025.

For now, only already-launched designs, such as Nirvana bags, will be sold on Aupen’s website.