Her second breast pump, Be Free, a hands-free design, was launched in 2020. This one, priced at S$99.90, can be tucked into the bra so mums can express milk discreetly, whether at their office desk or on the go. It’s discreet enough that it isn’t noticeable under loose-fitting clothes.
Chow is now preparing to launch her latest design, the Be Nude (S$97.90), which is similar in design to a breast shield and allows for even more discreet pumping. It’s now open for pre-order and stocks are expected to arrive in the first week of October.
PROVIDING ROUND-THE-CLOCK ACCESS FOR NEW MUMS TO GET HELP
These days, Chow’s focus is on helping mums on their breastfeeding journey. But there was a time when she was the one who needed support.
Chow was just 17 and still in school when she got pregnant. She decided to keep the baby and raise the child as a single mum. After her son was born, she was able to work full-time thanks to her supportive parents and godparents, who stepped in to help with child-minding.