In a press statement, SM Entertainment revealed that Naevis will also be featured in webtoons, games, merchandise and brand collaborations. The company recently announced a partnership with telecommunication company LG U+ for AI content development.
SM Entertainment co-CEO Dmitry YJ Tak said of the collaboration: “LG U+’s commitment to providing customers with new AI experiences aligns with SM’s goal of delivering new K-pop experiences to fans through Naevis.
“The collaboration between LG U+’s generative AI ixi-GEN and SM’s virtual artiste naevis is not just a business partnership but an important milestone in realising future-oriented content and technological innovation born out of the creative synergy between the two companies.”
