Once overlooked on the international stage, Korean spirits are now taking centre stage in Seoul’s vibrant cocktail scene. “The most distinctive feature of Korean alcohol is its use of local specialties. Just as Korean culture, K-dramas, K-pop, and Korean food have gained global recognition, I believe K-drinks will also garner significant interest and influence. I think that Korean cocktails will set new trends in the global cocktail market and become sought after in various countries,” said Jeong Hyun (Leo) Seo, CEO and bartender of Bar Jangsaeng and ambassador for Traditional Korean Liquor.
Byungjin Lim, co-owner and bartender of Bar Cham echoed similar sentiments: “We wanted to add diversity to the perception of bar culture by creating a space where South Koreans could feel natural and comfortable, while at the same time sparking curiosity and intrigue in foreigners unfamiliar with our bar. Through studying Korean alcohol, we discovered that there are many types of Korean liquors, rich in taste and heritage, which have been passed down through ancient texts but are relatively unknown today.”
This shift reflects a broader movement towards embracing local flavours and reimagining them in innovative, sophisticated ways. In recent years, a new wave of bars has emerged in Seoul, where mixologists are not just pouring drinks but are also telling the stories of Korea’s rich drinking culture through their cocktails. From the subtle complexities of soju to the earthy richness of makgeolli, these bars are redefining what it means to have a cocktail in Seoul.
Here are some of the best spots in Seoul where you can sip on cocktails that pay homage to Korean spirits, blending the old with the new in truly unexpected ways.
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