Paramedics at the scene confirmed she died of gunshot wounds to the head and chest, according to news outlet El Financiero.
Marquez, who had nearly 200,000 followers across Instagram and TikTok, had said earlier on the livestream that someone came to the salon when she was not there with an “expensive gift” to deliver to her. Marquez, who appeared concerned, said she was not planning to wait for the person to return.
“Up to this moment, there are no accusations against specific individuals,” the Jalisco prosecutor’s office said in a Wednesday night statement.
Femicide can involve degrading violence, sexual abuse, a relationship with the murderer, or the victim’s body being exposed in a public space, according to Mexican authorities.
Sheinbaum said Mexico’s security Cabinet, staffed by senior ministers, is working to solve the murder case with prosecutors.
Mexico is tied with Paraguay, Uruguay and Bolivia as the countries with the fourth-highest rates of femicide in Latin America and the Caribbean, according to the latest data from the United Nations Economic Commission for Latin America and the Caribbean, at 1.3 such deaths for every 100,000 women in 2023.
Jalisco is ranked sixth out of Mexico’s 32 states, including Mexico City, for homicides, with 909 recorded there since the beginning of Sheinbaum’s term in October 2024, according to data consultancy TResearch.
