In our segment, the demand is usually highly linked to emotive factors. Our products are so compelling and the purchase of a Lamborghini is an emotional and aspirational one. The purchase of a Lamborghini, today more than in other periods, represents not only the fulfilment of a customer’s dream, but is seen also as an investment, given the high residual value that our cars retain over time. The demand for a Lamborghini continues to be high today thanks to the driving emotions provided from our super sport cars and the experiences built around them.

We see the Singapore economy as stable thus we do not expect any slowdown. For Lamborghini, we have an order portfolio which shows us growth in the market, driven by the new V12 Revuelto and the Urus.

As per Lamborghini’s electrification strategy, ‘Direzione Cor Tauri’, announced in 2021, we are now in Phase 2 – the hybridisation phase (2023-2024) – following the global launch of our first hybrid car, the Revuelto, in March 2023.

This year will see the introduction of the Urus hybrid followed by the Huracan plug-in hybrid. And by 2025, all our product lines will be hybridised. This will result in a 50 per cent reduction in CO2 fleet emissions.

In the second part of the decade, we will introduce the first pure-electric Lamborghini, which will be the fourth product line. We revealed the concept car, Lanzador, last August and we had an amazing response. We plan to commence series production of the Lanzador from 2028.

Despite the increase of COE in 2023, our order bank is healthy, and we have cars which will be delivered in 2024. Predicting the trends in COE is not easy. We believe the government will put in place measures to contain the increase of COE as it has done in 2023.”

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