CNA brand to be introduced in the US, UK and Canada for audience interested in content about Asia

Additionally, in order to tap a large audience profile closer to home, CNA launched cna.id, a website in Bahasa Indonesia. It signed a research collaboration agreement with Agency for Science, Technology and Research (A*STAR) to build an English-to-Bahasa Indonesia AI translation tool, Mediacorp said in its news release, adding that a team of Bahasa Indonesia editors checks the translated as well as original news reports and features before publishing them.

To continue harnessing artificial intelligence (AI), CNA has also introduced AI-generated summaries – known as FAST – for articles on its app. 

Mr Niam said: “We aim to be present at every touchpoint in a person’s life, engaging them through a combination of our own platforms as well as third-party platforms. 

“And this multi-platform approach is anchored on the understanding of how people today consume news content, and that is across platforms, across devices, across languages, across genres.”