The label has also introduced accessories like belts and brooches. In 2022, the trio added a studio space to help them with engagement with customers who want to try the pieces and in January, they introduced a bigger studio.
Their practical approach extends from the operations of the business to the pieces. “We are careful not to greenwash and claim we are a sustainable brand. However, we take a sustainable approach to the business operationally,”explained Tay.
“Our pre-order model cuts down on deadstock and waste, and we are seasonless in that we do not produce for producing’s sake to meet a fashion calendar. It would be more accurate to say we take a conscientious consumption approach,”
Their pieces are also made with a generous seam allowance so that they can be let out. The label also produces Studio Specials which are limited one-off pieces made from surplus and offcuts of fabrics from past collections.
PRIORITISING FRIENDSHIP OVER FASHION
Tay fondly calls the label a passion project that “got out of hand”. The trio dedicate their weekends and free time to their business with Lee handling finances and fabric sourcing, Ng managing customer engagement and marketing, and Tay overseeing operations and communications.
