US President Donald Trump said on Monday (Sep 29) he would impose a 100 per cent tariff on all foreign-made movies, an unprecedented move that threatens to upend Hollywood’s global business model.
The step signals Trump’s willingness to extend protectionist trade policies into cultural industries, raising uncertainty for studios that depend heavily on international box-office revenue and cross-border co-productions.
Trump announced the measure in a post on his Truth Social platform, claiming US movie-making is losing ground to international competition.
“Our movie making business has been stolen from the United States of America, by other Countries, just like stealing candy from a baby,” he wrote.
However, it was not immediately clear what legal authority Trump would use to impose a 100 per cent tariff on foreign-made films.
The White House did not immediately respond to a Reuters request for comment on how the tariffs would be implemented. Warner Bros Discovery, Paramount Skydance and Netflix also did not immediately respond to requests. Comcast declined to comment.
“There is too much uncertainty, and this latest move raises more questions than answers,” said PP Foresight analyst Paolo Pescatore. “For now, as things stand, costs are likely to increase, and this will inevitably be passed on to consumers,” he added.
The president had first floated the idea of a movie tariff in May but offered few details, leaving entertainment executives unsure whether it would apply to specific countries or all imports. After the announcement in May, a coalition of American film unions and guilds sent a letter to Trump, urging him to support tax incentives for domestic production instead.
The US film industry recorded a US$15.3 billion trade surplus in 2023, backed by US$22.6 billion in exports to international markets, according to the Motion Picture Association.
White House did not immediately respond to a Reuters request for comment on how the tariffs would be implemented. Warner Bros Discovery, Comcast, Paramount Skydance and Netflix also did not immediately respond to requests.
Shares of Netflix were down 1.5 per cent in early trading.
