Resort-style pools and in-building golf simulators no longer cut it for the wealthiest condo buyers. At the very top of the market, high-net-worth buyers — many of them shopping for second or even third homes — are raising the bar for what they expect from their luxury residences.
The latest must-have? Exclusive perks that extend well beyond the building’s walls.
From private beach clubs to backstage passes at Lincoln Center, these off-site, experience-driven amenities are becoming the key to closing deals at the upper end of the condo market.
This shift reflects a larger trend in global real estate. Research from Knight Frank shows that properties near private members’ clubs in the U.K. are attracting wealthier, more international buyers and selling faster. While that’s a different market, the principle holds: lifestyle access and curated experiences are proving more powerful than even the most lavish in-building amenity suites.
Nick Pérez, President of the Condominium Division at Related Group, put it this way:
“Today’s luxury buyers, especially those purchasing a second or third home, aren’t only looking for square footage or a pool deck – they want a lifestyle. They’re drawn to curated experiences and exclusive access that reach beyond the building itself. To meet this demand, we’ve designed much of our luxury condominium portfolio to deliver exactly that – homes that open the door to experiences and privileges outside the residence.
For instance, at Icon Beach, our newest luxury condominium in Hollywood, FL, residents enjoy a private beach club partnership with its neighboring resort. Similarly, at Residences at Six Fisher Island, our ultra-luxury condominium offers a membership to the prestigious Fisher Island Club, granting access to one of the country’s only truly private beaches. Residents of Rosewood Residences Hillsboro Beach enter into the Rosewood Reserve program, enjoying preferential services at all Rosewood Hotels & Resorts nationwide.
It’s this level of access and lifestyle that keeps our residences among South Florida’s most sought-after and fastest-moving.”
Developed by Related Group, the ritzy Icon Beach Residences in Hollywood, FL, goes beyond the expected amenities with a unique partnership.
Residents enjoy private beach club access at the Diplomat Beach Resort, located right across the street. That connection adds a hospitality element few condo towers can match, merging oceanfront living with a curated resort experience.
SJP Properties is taking a different approach at 200 Amsterdam on Manhattan’s Upper West Side. Buyers here receive a complimentary one-year membership to Lincoln Center, unlocking benefits like pre-sale access, green room entry, and backstage passes.
“Today’s buyers are seeking a lifestyle defined by distinctive, experience-driven amenities,” said Matthew Breeden, Vice President of Development and Marketing at SJP Properties.
“200 Amsterdam delivers on that promise with an interior amenity suite tailored to the arts, including a Music Rehearsal Room and a Little Composer’s children’s space. What truly distinguishes the building, however, is its location just steps from Lincoln Center. Living in this vibrant neighborhood provides unparalleled access to world-class performing arts and cultural experiences that today’s buyers value, making life here even more enriching.”
At the Residences at Six Fisher Island, buyers aren’t just purchasing a home — they’re gaining access to one of the most exclusive clubs in the U.S.
Ownership includes membership to the Fisher Island Club, offering residents access to a private beach, fine dining, recreational facilities, a deep-water marina, and an award-winning P.B. Dye championship golf course. For ultra-high-net-worth buyers, this pairing of a private residence with an established club membership provides a level of prestige few other properties can deliver.
In New York, One High Line is nearing sell-out status, and part of its appeal lies in the access it delivers through a partnership with Faena New York.
Residents gain exclusive entry to a 17,000-square-foot spa, a destination restaurant, and a nightlife venue. This kind of curated partnership expands the lifestyle perks for owners, connecting them to a hospitality brand already synonymous with glamour.
As luxury buyers’ expectations evolve, access and exclusivity are becoming as important as the residences themselves.
For developers, off-site perks like private beach clubs, cultural memberships, and hospitality partnerships have shifted from a “nice to have” to a critical selling point.
With competition for the wealthiest buyers heating up, these curated experiences are set to remain a defining feature of luxury condo living.
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