Though based in Jakarta, the brand’s craft schools and villages are rooted in places like Magelang and Ambarawa in Central Java and the island of Lombok.
Riadini-Flesch plans to increase the number of craft schools and by 2030, she aims to impact 10,000 lives and regenerate 1,000ha of land.
“When you educate and uplift women, you uplift everyone around them,” Riadini-Flesch said.
She has seen this firsthand. After SukkhaCitta became an integral part of the village, stimulating its economy and raising its profile, the ibus, empowered by their newfound income, pooled their resources to build a school for orphans near the craft school.
Riadini-Flesch is proud and deeply touched by the move, but she’s not surprised. She has always known the ibus to be intelligent, generous, and committed to ensuring their community moves forward together.
“SukkhaCitta isn’t just a brand or the clothes you wear on your back,” she said. “It’s a movement to make the planet a better place, even if it’s just by a small plot of land, and to amplify the voices of the ibus.”
“To me, these ibus and farmers are not my workers. I’m just a bridge, bringing together what they’ve always done and known for decades. To me, they are my partners.”
CNA Luxury was at Rumah SukkhaCitta in Indonesia at the invitation of Rolex.
