NOT CONCERNED ABOUT AI
As for the rising popularity of artificial intelligence, Kenny G was candid about not being concerned about it.
Why? They can’t pick up a saxophone to produce music, he said.
“That’s a real human thing, so I’m never worried about that,” he added. “When it comes to technology, I like to use it for what can make my music better.”
With many of today’s musicians creating music specifically and slowly to go viral on the popular short-video app TikTok, Kenny G said he thinks it is a “good strategy” that will pay off in the long run.
“You can do 30 seconds of something in amazing quality, so I don’t think the quality is an issue,” he noted.
“We’ll make an Instagram post and I’ll play something for 20 or 30 seconds because I know that it’s important to keep yourself current. People pay attention to that. Brands pay attention to that.”
Separately, when it comes to back catalogue sales – that is, when artistes sell the rights to their music for hefty sums of money – Kenny G said it would depend on the offer. But he added that he has not been offered enough.
“I actually own all of my music,” he revealed.
“I’m open to an offer, but it would have to be an offer – I mean, if somebody offered me US$100 million, I would take it!”
