Lee said that their attendees at first mainly consisted of Gen Zs in their early 20s, but as the concept caught on and gained popularity on social media, they have been seeing an increase in age in their demographic, with people in their mid 20s to 30s coming to their events. 

“Definitely the price point is one of the things that are driving people towards our parties as alternatives instead of nightclubs,” Lee said, adding that they try to keep ticket prices affordable – around S$15 to S$20, which are cheaper than nightclub tickets. Each ticket also comes with a free coffee.

“So I think it’s something that allows people to enjoy the same kind of music that they may look for at a club, but at a lower price point and also at a time slot that doesn’t impact their sleep schedule,” he said. 

Lee however, said that he does not see Beans and Beats as a countercultural or a reaction against nightlife in Singapore. 

“I see this rather as just a healthy alternative to people who want something different,” he shared. “I think the beauty of the concept is that it appeals to people who would not traditionally partake in nightlife as well.”

DANCING IN DAYLIGHT 

Perched atop the hill at Haw Par Villa was the popular party collective, Ice Cream Sundays’ party, Haw Par Thrilla, with the bass thumping, audible well before reaching the top. 

From 3pm, the outdoor space at the courtyard transformed into more like a day festival: Food booths, picnic-style tables filled with people playing casual games of chess and catching up. 

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