Many guitar players would be familiar with Morningstar Engineering for their range of MIDI controllers. However, few are aware of the fact that the brand was started in Singapore by Singapore Management University (SMU) graduates James Toh and Benjamin Chia. Morningstar products have been used by many international artistes – including Bruno Mars, who is currently using the company’s MC8 controller on his world tour, as well as Dragonforce guitarist Herman Li.
Speaking to CNA Lifestyle, James Toh revealed that the company first knew of Mr Wong using their products sometime in November 2020.
“Our first exchange with him was on Instagram. We sent him a DM when we noticed that he started following us. Subsequently, we also corresponded with him via email to provide technical support for some questions he had, ” Toh added.
On Mr Wong’s video, Toh said: “We were pleasantly surprised when we found out that he was using our product and also filled with admiration for the fact that he is such a keen and avid musician. It was very kind of him and encouraging for us to be featured on his platform.”
So how did a humble brand like Morningstar get this much international fame?
“A few factors that enabled us to establish a global presence are a strong product, robust logistics network, strategic marketing and excellent customer service. We also exhibit annually at a music equipment convention in the United States to touch base with customers, dealers and build relationships with various industry stakeholders.”
He added: “Most recently, we were excited to have Bruno Mars in Singapore…It was quite something seeing our product in action with such a big act on stage in Singapore.”
Mr Wong’s candid video appears to have resonated with multiple fans who have called on him to create more of such videos in the future, with others jokingly inviting him for a jamming session. Fingers crossed for a solo guitar performance at his upcoming swearing-in ceremony.
