Said Mediacorp Editor-in-Chief Walter Fernandez: “The wins demonstrate Mediacorp’s strong track record of constantly innovating to better serve our audience.
“Our use of AI to reinvent our approach to television news and to quickly generate bulletin highlights for swift distribution across various platforms is one of our many initiatives to respond to evolving audience consumption patterns and needs.
“For instance, CNA also recently unveiled FAST, a new feature offering summaries of our top stories for the time-pressed reader. Users who want a quick update on the news can easily swipe through bullet point summaries that are produced with the help of AI, but which are rigorously checked by journalists and editors before publication.
“We will continue to explore the strategic use of AI to improve our workflows; create new products for our audiences and capabilities for the newsroom; as well as to enhance user experience on our platforms.”
Mediacorp’s Brand Studio won a silver for Best Native Advertising with Behind the Mask, a multimedia feature that looks back at Singapore’s COVID-19 healthcare journey, and its high and low points. The project was done in partnership with Singapore’s Ministry of Health.
SPH Media won five gold and three silvers and the South China Morning Post, the second biggest winner, clinched two gold and two silver awards.
